Privacy Policy
1.1 Introduction
PT. Asia Industria Aerem ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://asa-editlife.com or interact with our physical locations.
We comply with applicable privacy laws in the jurisdictions where we operate, including:
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Singapore's Personal Data Protection Act (PDPA)
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Australia's Privacy Act 1988 (including the Australian Privacy Principles)
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Indonesia's Law No. 27 of 2022 on Personal Data Protection
1.2 Information We Collect
We may collect the following types of personal information:
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Identity Data: Name, username, date of birth
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Contact Data: Email address, phone number, postal address
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Transaction Data: Purchase history, payment details (processed securely through third-party payment processors)
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Marketing Preferences: Information about your consent to receive promotional communications
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Technical Data: IP address, browser type, device information
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Usage Data: How you interact with our website
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Location Data: Your general location when you visit our physical stations (with your consent)
1.3 How We Collect Information
We collect information through:
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Direct interactions (in-person at our locations)
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Automated technologies (cookies and similar technologies)
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Electronic transactions (when you make purchases)
1.4 How We Use Your Information
We use your information for the following purposes:
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To provide and improve our products and services.
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To process offline electronic transactions and maintain accurate records.
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To communicate with you regarding inquiries, delivery timelines, and product updates.
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To conduct analytics, deliver advertising, and make functional improvements through the use of cookies and similar technologies (subject to your consent where required).
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To send marketing communications, where you have provided your consent.
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To comply with legal obligations and enforce our Terms and Conditions.
1.5 Legal Basis for Processing (Applicable Where Required)
Depending on your jurisdiction and the applicable data protection laws (including the GDPR for European users, Singapore's PDPA, Australia's Privacy Act, and Indonesia's Personal Data Protection Law), we rely on one or more of the following legal bases to process your personal information:
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Consent: We may process your information based on your freely given consent, which you may withdraw at any time. This applies to cookies (except strictly necessary ones), marketing communications, and certain data collection activities where we request your permission.
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Contractual Necessity: We process your information as necessary to perform our obligations under any agreement with you, including processing offline electronic transactions, responding to your inquiries, and providing the products or services you request.
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Legitimate Interests: We may process your information where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. This includes analytics, service improvement, fraud prevention, and maintaining the security of our Website and operations.
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Legal Obligations: We process your information where necessary to comply with applicable legal obligations, including consumer protection laws, data protection regulations, and any other legal requirements to which we are subject.
If you are located in a jurisdiction that requires a specific legal basis for processing, please contact us using the information on our Contact page if you have questions about the specific legal basis we are relying on for a particular processing activity.
1.6 Data Sharing and Transfers
Domestic and International Transfers
We may share your personal information with trusted service providers who assist us in operating our business, including but not limited to:
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Analytics providers (e.g., Google Analytics)
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Advertising partners
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IT support and cloud hosting services
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Payment processors (for offline electronic transactions)
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Customer relationship management (CRM) tools
These service providers process personal information on our behalf under strict contractual obligations to protect your data and use it only for the purposes we specify.
Your personal information may be transferred and processed in countries where we operate (Australia, Indonesia, and Singapore) as well as in other countries where our service providers are located. While data protection laws may vary, we take steps to ensure that any such transfers are subject to appropriate safeguards, such as:
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Standard contractual clauses approved by relevant authorities
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Binding corporate rules
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Verification that the recipient country ensures an adequate level of protection where required by applicable law
For users in jurisdictions with specific transfer restrictions (such as the European Economic Area), we comply with all legal requirements before transferring personal data outside your jurisdiction.
Your Rights
If you have questions about the specific safeguards used for international transfers, or wish to obtain a copy of the relevant mechanisms, please contact us using the information on our Contact page.
1.7 Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
1.8 Your Rights
Depending on your jurisdiction, you may have rights to:
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Access your personal data
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Correct inaccurate data
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Request deletion of your data
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Object to processing
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Data portability
To exercise these rights, please contact us at [privacy@asa-editlife.com].
1.9 Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.